200 Must-Know Hotel Statistics and Travel Trends in Europe for 2025
Discover the most compelling hotel statistics and travel trends in Europe for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 200 key statistics and travel trends offers valuable insights into Europe's dynamic hotel scene. Backed by data from 280,728 hotels, 27,298,958 traveler reviews, and 44,247,583 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.
Hotel and Travel Statistics for Europe
Top Hotel and Travel Statistics for Europe
- There are 280,728 hotels operating in Europe.
- The average hotel rating in Europe is 8.26, based on 27,307,647 reviews.
- Travelers can expect to pay around $154 per night for a hotel in Europe.
- If you're looking for the best month to visit Europe by rating, it's April with an average rating of 8.39.
- If you're looking for the cheapest month to visit Europe, it's February with an average price of $134.
- The least popular month to visit Europe is January, attracting only 5.2% of visitors.
- The most popular month to visit Europe is August, attracting 12.5% of visitors.
- Group Travelers are the most satisfied travelers when visiting Europe, rating their stays at 8.41 on average.
- Friends are the least satisfied travelers when visiting Europe, rating their stays at 8.08 on average.
- Hotel prices in Europe peak in August, with an average price of $169.
Hotel Availability and Types in Europe
Number of Hotels
- There are 280,728 hotels in Europe.
Distribution by Star Rating
- Europe has 4,659 hotels with a 1-star rating, accounting for 1.7% of all hotels.
- Europe has 11,420 hotels with a 2-star rating, accounting for 4.1% of all hotels.
- Europe has 85,112 hotels with a 3-star rating, accounting for 30.3% of all hotels.
- Europe has 46,706 hotels with a 4-star rating, accounting for 16.6% of all hotels.
- Europe has 18,874 hotels with a 5-star rating, accounting for 6.7% of all hotels.
- We also have 113,957 hotels with an unknown star rating in Europe, accounting for 40.6% of all hotels.
Hotel Pricing Trends in Europe
Average Prices Over Time
- The average price of a hotel in Europe is $154 per night.
Average Price by Star Rating
- The average price of a 1-star hotel in Europe is $106 per night.
- The average price of a 2-star hotel in Europe is $97 per night.
- The average price of a 3-star hotel in Europe is $125 per night.
- The average price of a 4-star hotel in Europe is $165 per night.
- The average price of a 5-star hotel in Europe is $286 per night.
- The average price of a hotel in Europe with an unknown star rating is $149 per night.
Hotel Price Distribution
- There are 8,422 hotels in Europe priced in the $0-$50 range, accounting for 5.0% of all hotels.
- There are 62,790 hotels in Europe priced in the $50-$100 range, accounting for 37.0% of all hotels.
- There are 72,190 hotels in Europe priced in the $100-$200 range, accounting for 42.5% of all hotels.
- There are 22,319 hotels in Europe priced in the $200-$500 range, accounting for 13.1% of all hotels.
- There are 2,881 hotels in Europe priced in the $500-$1000 range, accounting for 1.7% of all hotels.
- There are 1,220 hotels in Europe priced in the $1000+ range, accounting for 0.7% of all hotels.
Best Month to Visit by Price
- The average price of a hotel in Europe in January is $136.
- The average price of a hotel in Europe in February is $134.
- The average price of a hotel in Europe in March is $135.
- The average price of a hotel in Europe in April is $142.
- The average price of a hotel in Europe in May is $144.
- The average price of a hotel in Europe in June is $155.
- The average price of a hotel in Europe in July is $165.
- The average price of a hotel in Europe in August is $169.
- The average price of a hotel in Europe in September is $164.
- The average price of a hotel in Europe in October is $150.
- The average price of a hotel in Europe in November is $139.
- The average price of a hotel in Europe in December is $142.
Hotel Ratings and Reviews in Europe
Number of Reviews
- We've collected 27,307,647 reviews for hotels in Europe.
Review Distribution by Traveler Type
- There are 2,302,221 reviews from business travelers in Europe, accounting for 8.4% of all reviews.
- There are 11,091,234 reviews from couples in Europe, accounting for 40.6% of all reviews.
- There are 6,349,092 reviews from families in Europe, accounting for 23.3% of all reviews.
- There are 556,801 reviews from friends in Europe, accounting for 2.0% of all reviews.
- There are 2,392,878 reviews from group travelers in Europe, accounting for 8.8% of all reviews.
- There are 3,226,104 reviews from solo travelers in Europe, accounting for 11.8% of all reviews.
- There are 1,389,317 reviews from travelers with an unknown type in Europe, accounting for 5.1% of all reviews.
Average Hotel Ratings Over Time
- The average rating for hotels in Europe in 2025 is 8.18, based on 6,037 reviews.
- The average rating for hotels in Europe in 2024 was 8.27, based on 8,081,092 reviews.
- The average rating for hotels in Europe in 2023 was 8.28, based on 9,176,258 reviews.
- The average rating for hotels in Europe in 2022 was 8.28, based on 7,777,107 reviews.
- The average rating for hotels in Europe in 2021 was 8.25, based on 1,620,197 reviews.
- The average rating for hotels in Europe in 2020 was 8.31, based on 646,956 reviews.
Average Ratings by Star Rating
- The average rating for 1-star hotels in Europe is 7.65.
- The average rating for 2-star hotels in Europe is 7.75.
- The average rating for 3-star hotels in Europe is 8.10.
- The average rating for 4-star hotels in Europe is 8.36.
- The average rating for 5-star hotels in Europe is 8.61.
- The average rating for hotels in Europe with an unknown star rating is 8.38.
Average Ratings by Traveler Type
- The average rating for business travelers in Europe is 8.11.
- The average rating for couples in Europe is 8.27.
- The average rating for families in Europe is 8.29.
- The average rating for friends in Europe is 8.08.
- The average rating for group travelers in Europe is 8.41.
- The average rating for solo travelers in Europe is 8.35.
- The average rating for travelers with an unknown type in Europe is 8.26.
Best Months to Visit by Ratings
- The average rating for hotels in Europe in January is 8.31.
- The average rating for hotels in Europe in February is 8.35.
- The average rating for hotels in Europe in March is 8.38.
- The average rating for hotels in Europe in April is 8.39.
- The average rating for hotels in Europe in May is 8.39.
- The average rating for hotels in Europe in June is 8.35.
- The average rating for hotels in Europe in July is 8.29.
- The average rating for hotels in Europe in August is 8.20.
- The average rating for hotels in Europe in September is 8.25.
- The average rating for hotels in Europe in October is 8.27.
- The average rating for hotels in Europe in November is 8.30.
- The average rating for hotels in Europe in December is 8.30.
Seasons in Europe
The seasons in Europe are determined by the percentage of reviews for each month.
Low Season in Europe
- January (5.2%)
- February (5.5%)
- November (6.1%)
- December (5.2%)
Shoulder Season in Europe
- March (6.2%)
- April (7.4%)
- May (9.1%)
- October (9.5%)
High Season in Europe
- June (10.2%)
- July (11.8%)
- August (12.5%)
- September (11.3%)
Country Rankings in Europe
- The country with the most hotels is Italy, with 52,092 hotels.
- The country with the highest average rating is Greece, with an average rating of 8.84.
- The country with the lowest average rating is Russia, with an average rating of 7.69.
- The country with the most expensive hotels is Monaco, with average prices of $463.
- The country with the cheapest hotels is Russia, with average prices of $52.
1,463 | 8.54 | $78.51 | |
249 | 7.89 | $154.85 | |
5,666 | 8.67 | $203.80 | |
596 | 7.73 | $117.64 | |
211 | 7.91 | $110.81 | |
4,324 | 8.03 | $159.20 | |
405 | 8.52 | $88.38 | |
1,582 | 7.89 | $111.61 | |
7,977 | 8.67 | $176.73 | |
2,349 | 8.28 | $165.39 | |
2,195 | 8.34 | $109.98 | |
2,674 | 7.75 | $161.11 | |
183 | 8.18 | $121.01 | |
25 | 8.40 | $175.51 | |
901 | 8.09 | $161.60 | |
28,301 | 8.05 | $165.70 | |
1,767 | 8.36 | $72.70 | |
23,169 | 8.15 | $126.48 | |
11 | 8.33 | $198.55 | |
19,505 | 8.84 | $170.45 | |
21 | 8.16 | $209.27 | |
26 | 8.68 | $203.50 | |
1,488 | 8.19 | $129.06 | |
980 | 8.46 | $191.41 | |
1,298 | 8.53 | $171.90 | |
27 | 8.43 | $135.63 | |
52,092 | 8.48 | $162.73 | |
44 | 8.57 | $192.55 | |
46 | 8.10 | $63.44 | |
384 | 8.24 | $82.65 | |
16 | 8.71 | $232.69 | |
338 | 8.29 | $89.80 | |
155 | 7.94 | $165.93 | |
841 | 8.41 | $135.82 | |
89 | 8.06 | $81.43 | |
14 | 8.19 | $463.03 | |
906 | 8.60 | $123.09 | |
6,141 | 7.95 | $193.10 | |
155 | 8.18 | $71.86 | |
1,618 | 8.02 | $148.80 | |
5,835 | 8.14 | $98.88 | |
8,584 | 8.35 | $139.87 | |
2,114 | 8.43 | $107.83 | |
7,134 | 7.69 | $52.39 | |
19 | 8.07 | $101.25 | |
678 | 8.37 | $97.03 | |
580 | 8.32 | $105.81 | |
769 | 8.54 | $147.64 | |
28,627 | 8.19 | $165.41 | |
3,294 | 7.89 | $120.76 | |
3,219 | 8.32 | $256.54 | |
18,997 | 8.02 | $142.29 | |
1,014 | 8.24 | $71.40 | |
29,632 | 8.09 | $156.19 |
Hotel and Travel Statistics for Affordable Hotels in Europe
Top Hotel and Travel Statistics for Affordable Hotels in Europe
- There are 34,574 Affordable Hotels operating in Europe.
- The average rating for Affordable Hotels in Europe is 7.81, based on 6,013,141 reviews.
- Travelers can expect to pay around $74 per night for a Affordable Hotel in Europe.
- If you're looking for the best month to book a Affordable Hotel in Europe by rating, it's March, with an average rating of 7.94.
- If you're looking for the cheapest month to book a Affordable Hotel in Europe, it's February, with an average price of $66.
- The least popular month to book a Affordable Hotel in Europe is January, attracting only 5.2% of visitors.
- The most popular month to book a Affordable Hotel in Europe is August, attracting 12.6% of visitors.
- Solo Travelers are the most satisfied travelers when visiting Affordable Hotels in Europe, rating their stays at 7.98 on average.
- Friends are the least satisfied travelers when visiting Affordable Hotels in Europe, rating their stays at 7.49 on average.
- Affordable Hotel prices in Europe peak in August, with an average price of $86.
Availability and Types of Affordable Hotels in Europe
Number of Affordable Hotels
- There are 34,574 Affordable Hotels in Europe.
Star Rating Distribution for Affordable Hotels
- There are 1,092 Affordable Hotels in Europe with a 1-star rating, accounting for 3.2% of all Affordable Hotels.
- There are 4,882 Affordable Hotels in Europe with a 2-star rating, accounting for 14.1% of all Affordable Hotels.
- There are 15,323 Affordable Hotels in Europe with a 3-star rating, accounting for 44.3% of all Affordable Hotels.
- There are 6,619 Affordable Hotels in Europe with a 4-star rating, accounting for 19.1% of all Affordable Hotels.
- There are 682 Affordable Hotels in Europe with a 5-star rating, accounting for 2.0% of all Affordable Hotels.
- There are 5,976 Affordable Hotels in Europe with an unknown star rating, accounting for 17.3% of all Affordable Hotels.
Pricing Trends for Affordable Hotels in Europe
Average Price Over Time for Affordable Hotels
- The average price for Affordable Hotels in Europe is $74.
Average Price by Star Rating for Affordable Hotels
- The average price for 1-star Affordable Hotels in Europe is $63.
- The average price for 2-star Affordable Hotels in Europe is $69.
- The average price for 3-star Affordable Hotels in Europe is $76.
- The average price for 4-star Affordable Hotels in Europe is $80.
- The average price for 5-star Affordable Hotels in Europe is $72.
- The average price for Affordable Hotels with an unknown star rating in Europe is $71.
Price Distribution for Affordable Hotels
- There are 3,449 Affordable Hotels in Europe priced in the $0-$50 range, accounting for 10.1% of all Affordable Hotels.
- There are 30,782 Affordable Hotels in Europe priced in the $50-$100 range, accounting for 89.8% of all Affordable Hotels.
- There are 31 Affordable Hotels in Europe priced in the $100-$200 range, accounting for 0.1% of all Affordable Hotels.
Best Month to Stay at a Affordable Hotel Based on Price
- The average price for Affordable Hotels in Europe in January is $67.
- The average price for Affordable Hotels in Europe in February is $66.
- The average price for Affordable Hotels in Europe in March is $68.
- The average price for Affordable Hotels in Europe in April is $72.
- The average price for Affordable Hotels in Europe in May is $74.
- The average price for Affordable Hotels in Europe in June is $79.
- The average price for Affordable Hotels in Europe in July is $83.
- The average price for Affordable Hotels in Europe in August is $86.
- The average price for Affordable Hotels in Europe in September is $84.
- The average price for Affordable Hotels in Europe in October is $80.
- The average price for Affordable Hotels in Europe in November is $73.
- The average price for Affordable Hotels in Europe in December is $71.
Ratings and Reviews for Affordable Hotels in Europe
Number of Reviews for Affordable Hotels
- We've collected 6,013,141 reviews for Affordable Hotels in Europe.
Review Distribution for Affordable Hotels
- There are 653,219 reviews for Affordable Hotels from business travelers in Europe, accounting for 10.9% of all reviews.
- There are 2,276,527 reviews for Affordable Hotels from couples in Europe, accounting for 37.9% of all reviews.
- There are 1,392,598 reviews for Affordable Hotels from families in Europe, accounting for 23.2% of all reviews.
- There are 89,294 reviews for Affordable Hotels from friends in Europe, accounting for 1.5% of all reviews.
- There are 540,420 reviews for Affordable Hotels from group travelers in Europe, accounting for 9.0% of all reviews.
- There are 877,198 reviews for Affordable Hotels from solo travelers in Europe, accounting for 14.6% of all reviews.
- There are 183,885 reviews for Affordable Hotels from travelers with an unknown type in Europe, accounting for 3.1% of all reviews.
Average Rating Over Time for Affordable Hotels
- The average rating for Affordable Hotels in Europe in 2025 is 8.22, based on 94 reviews.
- The average rating for Affordable Hotels in Europe in 2024 was 7.81, based on 1,752,712 reviews.
- The average rating for Affordable Hotels in Europe in 2023 was 7.81, based on 2,035,780 reviews.
- The average rating for Affordable Hotels in Europe in 2022 was 7.78, based on 1,760,963 reviews.
- The average rating for Affordable Hotels in Europe in 2021 was 7.80, based on 351,235 reviews.
- The average rating for Affordable Hotels in Europe in 2020 was 7.84, based on 112,357 reviews.
Average Rating by Star Rating for Affordable Hotels
- The average rating for 1-star Affordable Hotels in Europe is 7.33.
- The average rating for 2-star Affordable Hotels in Europe is 7.65.
- The average rating for 3-star Affordable Hotels in Europe is 7.84.
- The average rating for 4-star Affordable Hotels in Europe is 7.97.
- The average rating for 5-star Affordable Hotels in Europe is 7.99.
- The average rating for Affordable Hotels with an unknown star rating in Europe is 7.79.
Average Rating by Traveler Type for Affordable Hotels
- The average rating of Affordable Hotels from business travelers in Europe is 7.63.
- The average rating of Affordable Hotels from couples in Europe is 7.80.
- The average rating of Affordable Hotels from families in Europe is 7.82.
- The average rating of Affordable Hotels from friends in Europe is 7.49.
- The average rating of Affordable Hotels from group travelers in Europe is 7.95.
- The average rating of Affordable Hotels from solo travelers in Europe is 7.98.
- The average rating of Affordable Hotels from travelers with an unknown type in Europe is 7.73.
Best Month to Stay at a Affordable Hotel by Rating
- The average rating for Affordable Hotel in Europe in January is 7.90.
- The average rating for Affordable Hotel in Europe in February is 7.93.
- The average rating for Affordable Hotel in Europe in March is 7.94.
- The average rating for Affordable Hotel in Europe in April is 7.93.
- The average rating for Affordable Hotel in Europe in May is 7.91.
- The average rating for Affordable Hotel in Europe in June is 7.88.
- The average rating for Affordable Hotel in Europe in July is 7.80.
- The average rating for Affordable Hotel in Europe in August is 7.71.
- The average rating for Affordable Hotel in Europe in September is 7.75.
- The average rating for Affordable Hotel in Europe in October is 7.78.
- The average rating for Affordable Hotel in Europe in November is 7.86.
- The average rating for Affordable Hotel in Europe in December is 7.85.
Seasons for Affordable Hotels in Europe
The seasons in Europe are determined by the percentage of reviews for Affordable Hotels in each month.
Low Season for Affordable Hotels in Europe
- January (5.2%)
- February (5.4%)
- March (6.2%)
- December (5.4%)
Shoulder Season for Affordable Hotels in Europe
- April (7.5%)
- May (9.1%)
- October (9.3%)
- November (6.3%)
High Season for Affordable Hotels in Europe
- June (10.2%)
- July (11.8%)
- August (12.6%)
- September (11.1%)
Affordable Hotels Country Rankings in Europe
- The country with the most Affordable Hotels is France, with 5,920 Affordable Hotels.
- The country with the highest average rating for Affordable Hotels is Albania, with an average rating of 8.53.
- The country with the lowest average rating for Affordable Hotels is Belgium, with an average rating of 7.22.
- The country with the most expensive Affordable Hotels is Switzerland, with average prices of $90.
- The country with the cheapest Affordable Hotels is Ukraine, with average prices of $44.
532 | 8.53 | $60.59 | |
59 | 7.83 | $82.57 | |
242 | 7.99 | $85.74 | |
161 | 7.76 | $61.16 | |
190 | 7.22 | $84.88 | |
112 | 8.28 | $70.16 | |
400 | 7.69 | $66.90 | |
106 | 7.99 | $83.75 | |
110 | 7.64 | $77.14 | |
614 | 7.99 | $77.31 | |
86 | 7.53 | $82.65 | |
73 | 7.93 | $70.85 | |
66 | 7.47 | $80.00 | |
5,920 | 7.48 | $73.83 | |
521 | 8.39 | $54.11 | |
3,389 | 7.71 | $84.39 | |
1,967 | 8.37 | $72.25 | |
260 | 7.92 | $74.32 | |
3,934 | 7.90 | $81.29 | |
22 | 8.21 | $61.11 | |
160 | 7.95 | $62.53 | |
107 | 8.27 | $72.49 | |
82 | 8.03 | $74.87 | |
47 | 8.03 | $66.51 | |
76 | 8.34 | $75.33 | |
382 | 7.42 | $85.66 | |
62 | 7.91 | $68.91 | |
63 | 7.63 | $87.32 | |
1,011 | 8.15 | $74.75 | |
710 | 8.09 | $76.21 | |
494 | 8.12 | $70.23 | |
192 | 7.83 | $52.82 | |
147 | 8.17 | $71.05 | |
126 | 7.95 | $79.58 | |
46 | 8.10 | $83.12 | |
3,694 | 8.01 | $74.53 | |
325 | 7.69 | $83.43 | |
27 | 7.64 | $90.05 | |
4,843 | 7.76 | $66.08 | |
329 | 8.32 | $43.90 | |
2,551 | 7.35 | $78.21 |