201 Must-Know Hotel Statistics and Travel Trends in Italy for 2025

Discover the most compelling hotel statistics and travel trends in Italy for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 201 key statistics and travel trends offers valuable insights into Italy's dynamic hotel scene. Backed by data from 52,092 hotels, 2,705,034 traveler reviews, and 8,840,325 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Italy

Top Hotel and Travel Statistics for Italy

  • There are 52,092 hotels operating in Italy.
  • The average hotel rating in Italy is 8.48, based on 2,708,092 reviews.
  • Travelers can expect to pay around $164 per night for a hotel in Italy.
  • If you're looking for the best month to visit Italy by rating, it's June with an average rating of 8.59.
  • If you're looking for the cheapest month to visit Italy, it's January with an average price of $146.
  • The least popular month to visit Italy is December, attracting only 3.4% of visitors.
  • The most popular month to visit Italy is August, attracting 13.8% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Italy, rating their stays at 8.61 on average.
  • Friends are the least satisfied travelers when visiting Italy, rating their stays at 8.14 on average.
  • Hotel prices in Italy peak in August, with an average price of $185.

Hotel Availability and Types in Italy

Number of Hotels

  • There are 52,092 hotels in Italy.

Distribution by Star Rating

  • Italy has 1,170 hotels with a 1-star rating, accounting for 2.2% of all hotels.
  • Italy has 1,146 hotels with a 2-star rating, accounting for 2.2% of all hotels.
  • Italy has 13,334 hotels with a 3-star rating, accounting for 25.6% of all hotels.
  • Italy has 8,012 hotels with a 4-star rating, accounting for 15.4% of all hotels.
  • Italy has 2,113 hotels with a 5-star rating, accounting for 4.1% of all hotels.
  • We also have 26,317 hotels with an unknown star rating in Italy, accounting for 50.5% of all hotels.
  • The average price of a hotel in Italy is $164 per night.
  • The average price of a 1-star hotel in Italy is $144 per night.
  • The average price of a 2-star hotel in Italy is $123 per night.
  • The average price of a 3-star hotel in Italy is $130 per night.
  • The average price of a 4-star hotel in Italy is $196 per night.
  • The average price of a 5-star hotel in Italy is $379 per night.
  • The average price of a hotel in Italy with an unknown star rating is $153 per night.
  • There are 441 hotels in Italy priced in the $0-$50 range, accounting for 1.2% of all hotels.
  • There are 12,425 hotels in Italy priced in the $50-$100 range, accounting for 35.1% of all hotels.
  • There are 16,274 hotels in Italy priced in the $100-$200 range, accounting for 46.0% of all hotels.
  • There are 5,319 hotels in Italy priced in the $200-$500 range, accounting for 15.0% of all hotels.
  • There are 680 hotels in Italy priced in the $500-$1000 range, accounting for 1.9% of all hotels.
  • There are 263 hotels in Italy priced in the $1000+ range, accounting for 0.7% of all hotels.
  • The average price of a hotel in Italy in January is $146.
  • The average price of a hotel in Italy in February is $146.
  • The average price of a hotel in Italy in March is $147.
  • The average price of a hotel in Italy in April is $154.
  • The average price of a hotel in Italy in May is $157.
  • The average price of a hotel in Italy in June is $163.
  • The average price of a hotel in Italy in July is $173.
  • The average price of a hotel in Italy in August is $185.
  • The average price of a hotel in Italy in September is $179.
  • The average price of a hotel in Italy in October is $170.
  • The average price of a hotel in Italy in November is $157.
  • The average price of a hotel in Italy in December is $153.

Hotel Ratings and Reviews in Italy

Number of Reviews

  • We've collected 2,708,092 reviews for hotels in Italy.

Review Distribution by Traveler Type

  • There are 138,406 reviews from business travelers in Italy, accounting for 5.1% of all reviews.
  • There are 1,199,065 reviews from couples in Italy, accounting for 44.3% of all reviews.
  • There are 694,422 reviews from families in Italy, accounting for 25.6% of all reviews.
  • There are 56,022 reviews from friends in Italy, accounting for 2.1% of all reviews.
  • There are 252,003 reviews from group travelers in Italy, accounting for 9.3% of all reviews.
  • There are 286,533 reviews from solo travelers in Italy, accounting for 10.6% of all reviews.
  • There are 81,641 reviews from travelers with an unknown type in Italy, accounting for 3.0% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Italy in 2025 is 8.46, based on 2,657 reviews.
  • The average rating for hotels in Italy in 2024 was 8.48, based on 894,521 reviews.
  • The average rating for hotels in Italy in 2023 was 8.49, based on 984,125 reviews.
  • The average rating for hotels in Italy in 2022 was 8.51, based on 718,335 reviews.
  • The average rating for hotels in Italy in 2021 was 8.48, based on 79,041 reviews.
  • The average rating for hotels in Italy in 2020 was 8.53, based on 29,413 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Italy is 7.85.
  • The average rating for 2-star hotels in Italy is 7.98.
  • The average rating for 3-star hotels in Italy is 8.34.
  • The average rating for 4-star hotels in Italy is 8.41.
  • The average rating for 5-star hotels in Italy is 8.82.
  • The average rating for hotels in Italy with an unknown star rating is 8.61.

Average Ratings by Traveler Type

  • The average rating for business travelers in Italy is 8.28.
  • The average rating for couples in Italy is 8.48.
  • The average rating for families in Italy is 8.51.
  • The average rating for friends in Italy is 8.14.
  • The average rating for group travelers in Italy is 8.61.
  • The average rating for solo travelers in Italy is 8.56.
  • The average rating for travelers with an unknown type in Italy is 8.48.

Best Months to Visit by Ratings

  • The average rating for hotels in Italy in January is 8.51.
  • The average rating for hotels in Italy in February is 8.58.
  • The average rating for hotels in Italy in March is 8.58.
  • The average rating for hotels in Italy in April is 8.56.
  • The average rating for hotels in Italy in May is 8.56.
  • The average rating for hotels in Italy in June is 8.59.
  • The average rating for hotels in Italy in July is 8.53.
  • The average rating for hotels in Italy in August is 8.46.
  • The average rating for hotels in Italy in September is 8.48.
  • The average rating for hotels in Italy in October is 8.44.
  • The average rating for hotels in Italy in November is 8.48.
  • The average rating for hotels in Italy in December is 8.51.

Seasons in Italy

The seasons in Italy are determined by the percentage of reviews for each month.

Low Season in Italy

  • January (3.6%)
  • February (3.7%)
  • March (4.8%)
  • December (3.4%)

Shoulder Season in Italy

  • April (7.3%)
  • May (9.9%)
  • October (10.4%)
  • November (5.0%)

High Season in Italy

  • June (11.4%)
  • July (13.3%)
  • August (13.8%)
  • September (13.3%)

City Rankings in Italy

  • The city with the most hotels is Rome, with 4,242 hotels.
  • The city with the highest average rating is Cortona, with an average rating of 9.15.
  • The city with the lowest average rating is Bibione, with an average rating of 7.68.
  • The city with the most expensive hotels is Capri, with average prices of $514.
  • The city with the cheapest hotels is Pompei, with average prices of $85.
235
8.53
$168.88
143
8.94
$351.83
206
8.85
$113.20
227
8.30
$120.26
125
8.52
$127.11
1,039
7.68
$188.31
387
7.98
$159.02
199
8.54
$110.20
340
8.15
$179.36
136
9.03
$513.87
121
8.78
$126.07
462
8.37
$96.27
181
8.53
$185.52
163
8.40
$280.34
155
9.15
$176.44
1,343
8.29
$187.56
205
8.60
$132.82
132
8.14
$107.97
122
8.39
$130.75
313
8.72
$174.47
175
8.40
$116.22
246
8.66
$127.11
231
8.31
$182.83
228
7.93
$153.28
128
8.69
$247.91
235
8.91
$140.55
167
8.63
$448.91
181
9.07
$139.80
1,780
7.79
$199.56
1,591
8.31
$119.66
199
8.95
$175.72
157
8.12
$145.37
290
8.81
$260.30
198
8.74
$142.58
564
8.43
$108.45
165
7.96
$109.40
130
8.69
$84.55
201
8.57
$134.51
560
7.96
$127.83
144
8.87
$170.64
4,242
8.15
$193.92
286
8.39
$111.86
122
7.95
$130.02
192
8.73
$139.92
165
8.30
$153.32
372
8.92
$247.27
442
8.46
$134.52
213
8.66
$257.08
169
8.75
$109.59
160
8.44
$189.75
155
8.92
$143.21
323
8.19
$127.72
1,287
8.24
$199.33
454
8.62
$155.59
131
8.63
$151.97

Hotel and Travel Statistics for Affordable Hotels in Italy

Top Hotel and Travel Statistics for Affordable Hotels in Italy

  • There are 3,960 Affordable Hotels operating in Italy.
  • The average rating for Affordable Hotels in Italy is 7.90, based on 286,646 reviews.
  • Travelers can expect to pay around $82 per night for a Affordable Hotel in Italy.
  • If you're looking for the best month to book a Affordable Hotel in Italy by rating, it's June, with an average rating of 8.03.
  • If you're looking for the cheapest month to book a Affordable Hotel in Italy, it's February, with an average price of $74.
  • The least popular month to book a Affordable Hotel in Italy is December, attracting only 3.2% of visitors.
  • The most popular month to book a Affordable Hotel in Italy is August, attracting 15.1% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting Affordable Hotels in Italy, rating their stays at 8.09 on average.
  • Friends are the least satisfied travelers when visiting Affordable Hotels in Italy, rating their stays at 7.49 on average.
  • Affordable Hotel prices in Italy peak in August, with an average price of $100.

Availability and Types of Affordable Hotels in Italy

Number of Affordable Hotels

  • There are 3,960 Affordable Hotels in Italy.

Star Rating Distribution for Affordable Hotels

  • There are 146 Affordable Hotels in Italy with a 1-star rating, accounting for 3.7% of all Affordable Hotels.
  • There are 374 Affordable Hotels in Italy with a 2-star rating, accounting for 9.5% of all Affordable Hotels.
  • There are 2,290 Affordable Hotels in Italy with a 3-star rating, accounting for 58.2% of all Affordable Hotels.
  • There are 846 Affordable Hotels in Italy with a 4-star rating, accounting for 21.5% of all Affordable Hotels.
  • There are 17 Affordable Hotels in Italy with a 5-star rating, accounting for 0.4% of all Affordable Hotels.
  • There are 261 Affordable Hotels in Italy with an unknown star rating, accounting for 6.6% of all Affordable Hotels.
  • The average price for Affordable Hotels in Italy is $82.
  • The average price for 1-star Affordable Hotels in Italy is $78.
  • The average price for 2-star Affordable Hotels in Italy is $78.
  • The average price for 3-star Affordable Hotels in Italy is $81.
  • The average price for 4-star Affordable Hotels in Italy is $85.
  • The average price for 5-star Affordable Hotels in Italy is $84.
  • The average price for Affordable Hotels with an unknown star rating in Italy is $79.
  • There are 85 Affordable Hotels in Italy priced in the $0-$50 range, accounting for 2.2% of all Affordable Hotels.
  • There are 3,695 Affordable Hotels in Italy priced in the $50-$100 range, accounting for 93.9% of all Affordable Hotels.
  • There are 152 Affordable Hotels in Italy priced in the $100-$200 range, accounting for 3.9% of all Affordable Hotels.
  • There are 2 Affordable Hotels in Italy priced in the $200-$500 range, accounting for 0.1% of all Affordable Hotels.
  • The average price for Affordable Hotels in Italy in January is $75.
  • The average price for Affordable Hotels in Italy in February is $74.
  • The average price for Affordable Hotels in Italy in March is $75.
  • The average price for Affordable Hotels in Italy in April is $79.
  • The average price for Affordable Hotels in Italy in May is $81.
  • The average price for Affordable Hotels in Italy in June is $86.
  • The average price for Affordable Hotels in Italy in July is $92.
  • The average price for Affordable Hotels in Italy in August is $100.
  • The average price for Affordable Hotels in Italy in September is $91.
  • The average price for Affordable Hotels in Italy in October is $87.
  • The average price for Affordable Hotels in Italy in November is $83.
  • The average price for Affordable Hotels in Italy in December is $78.

Ratings and Reviews for Affordable Hotels in Italy

Number of Reviews for Affordable Hotels

  • We've collected 286,646 reviews for Affordable Hotels in Italy.

Review Distribution for Affordable Hotels

  • There are 23,458 reviews for Affordable Hotels from business travelers in Italy, accounting for 8.2% of all reviews.
  • There are 108,720 reviews for Affordable Hotels from couples in Italy, accounting for 37.9% of all reviews.
  • There are 77,749 reviews for Affordable Hotels from families in Italy, accounting for 27.1% of all reviews.
  • There are 7,147 reviews for Affordable Hotels from friends in Italy, accounting for 2.5% of all reviews.
  • There are 26,077 reviews for Affordable Hotels from group travelers in Italy, accounting for 9.1% of all reviews.
  • There are 37,947 reviews for Affordable Hotels from solo travelers in Italy, accounting for 13.2% of all reviews.
  • There are 5,548 reviews for Affordable Hotels from travelers with an unknown type in Italy, accounting for 1.9% of all reviews.

Average Rating Over Time for Affordable Hotels

  • The average rating for Affordable Hotels in Italy in 2024 was 7.88, based on 97,432 reviews.
  • The average rating for Affordable Hotels in Italy in 2023 was 7.91, based on 105,746 reviews.
  • The average rating for Affordable Hotels in Italy in 2022 was 7.87, based on 73,122 reviews.
  • The average rating for Affordable Hotels in Italy in 2021 was 7.92, based on 8,366 reviews.
  • The average rating for Affordable Hotels in Italy in 2020 was 8.00, based on 1,980 reviews.

Average Rating by Star Rating for Affordable Hotels

  • The average rating for 1-star Affordable Hotels in Italy is 7.60.
  • The average rating for 2-star Affordable Hotels in Italy is 7.77.
  • The average rating for 3-star Affordable Hotels in Italy is 7.99.
  • The average rating for 4-star Affordable Hotels in Italy is 7.74.
  • The average rating for 5-star Affordable Hotels in Italy is 8.09.
  • The average rating for Affordable Hotels with an unknown star rating in Italy is 8.05.

Average Rating by Traveler Type for Affordable Hotels

  • The average rating of Affordable Hotels from business travelers in Italy is 7.58.
  • The average rating of Affordable Hotels from couples in Italy is 7.89.
  • The average rating of Affordable Hotels from families in Italy is 7.94.
  • The average rating of Affordable Hotels from friends in Italy is 7.49.
  • The average rating of Affordable Hotels from group travelers in Italy is 8.06.
  • The average rating of Affordable Hotels from solo travelers in Italy is 8.09.
  • The average rating of Affordable Hotels from travelers with an unknown type in Italy is 7.90.

Best Month to Stay at a Affordable Hotel by Rating

  • The average rating for Affordable Hotel in Italy in January is 7.92.
  • The average rating for Affordable Hotel in Italy in February is 7.97.
  • The average rating for Affordable Hotel in Italy in March is 7.88.
  • The average rating for Affordable Hotel in Italy in April is 7.91.
  • The average rating for Affordable Hotel in Italy in May is 7.99.
  • The average rating for Affordable Hotel in Italy in June is 8.03.
  • The average rating for Affordable Hotel in Italy in July is 7.90.
  • The average rating for Affordable Hotel in Italy in August is 7.89.
  • The average rating for Affordable Hotel in Italy in September is 7.88.
  • The average rating for Affordable Hotel in Italy in October is 7.85.
  • The average rating for Affordable Hotel in Italy in November is 7.88.
  • The average rating for Affordable Hotel in Italy in December is 7.90.

Seasons for Affordable Hotels in Italy

The seasons in Italy are determined by the percentage of reviews for Affordable Hotels in each month.

Low Season for Affordable Hotels in Italy

  • January (3.5%)
  • February (3.4%)
  • March (4.4%)
  • December (3.2%)

Shoulder Season for Affordable Hotels in Italy

  • April (7.5%)
  • May (9.8%)
  • October (9.8%)
  • November (5.0%)

High Season for Affordable Hotels in Italy

  • June (11.0%)
  • July (13.6%)
  • August (15.1%)
  • September (13.5%)

Affordable Hotels City Rankings in Italy

  • The city with the most Affordable Hotels is Rimini, with 247 Affordable Hotels.
  • The city with the highest average rating for Affordable Hotels is San Vito Lo Capo, with an average rating of 8.93.
  • The city with the lowest average rating for Affordable Hotels is Milan, with an average rating of 6.71.
  • The city with the most expensive Affordable Hotels is San Vito Lo Capo, with average prices of $102.
  • The city with the cheapest Affordable Hotels is San Giovanni Rotondo, with average prices of $65.
26
8.54
$87.96
45
8.49
$79.71
22
7.46
$94.33
18
7.31
$82.52
26
7.85
$83.37
28
8.55
$79.23
16
8.28
$75.37
32
8.10
$79.51
11
7.75
$81.95
14
8.34
$84.34
37
7.40
$87.64
11
7.83
$71.05
11
7.83
$78.82
12
7.33
$77.19
16
7.44
$69.98
13
7.95
$88.07
49
8.33
$83.04
37
8.14
$86.46
11
8.02
$92.82
14
8.40
$80.57
11
8.40
$86.39
88
6.71
$82.89
23
7.90
$82.85
30
7.48
$78.22
67
7.09
$78.49
12
8.10
$80.61
36
7.34
$81.07
14
8.10
$88.41
18
8.40
$84.98
16
7.70
$70.61
17
7.18
$87.44
16
7.68
$76.92
11
7.67
$76.17
15
7.80
$86.80
12
8.57
$84.32
64
8.55
$76.47
247
7.98
$71.64
140
6.84
$85.41
24
8.04
$81.58
11
7.97
$81.67
21
8.41
$65.44
14
8.93
$101.57
22
7.99
$84.74
16
7.12
$80.81
11
8.24
$73.73
46
7.92
$83.92
68
7.57
$79.25
24
7.90
$85.38